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Understanding the Basics Before diving into the differences, let’s define our terms: SEO (Search Engine Optimization): This is the practice of improving a website’s visibility in search engine results pages (SERPs) like Google, Bing, and Yahoo. SEO focuses on optimizing website content, structure, and external links to rank higher for relevant keywords. GEO (Generative Engine…

So, you’ve got a brilliant business idea. Congrats! Now comes the fun part: getting people to care. Let’s dive into the world of marketing without breaking the bank (or your brain). Free Marketing: Your Secret Weapon Believe it or not, you can build a solid foundation for your business without spending a dime. Social Media:…

Okay, so you’re a small business owner. You’ve got big dreams but a tiny wallet. Don’t worry, you’re not alone. Millions of entrepreneurs are out there trying to make their mark without breaking the bank. Let’s talk about how to market your business without spending a dime (or at least, very little). Networking: It’s Not…

Don’t Just Tweet It: Why Your Business Needs a Website (Not Just Social Media) Social media is a powerful tool for connecting with your audience, but it shouldn’t be your only digital storefront.  In today’s online world, having a website is an essential foundation for building a strong and sustainable business presence. Here’s why a…

Why Your Website Needs a Fresh Facelift: Functionality, Modernity, and SEO Magic Written by David Clark, SVP of Digital Media In today’s digital age, your website is often the first impression you make on potential customers.  A dated, clunky website can turn visitors away faster than you can say “conversion rate.”  So, let’s dive into…

3 Business Owner Fears and How to Slay Them Running a business is like piloting a ship – you chart the course, navigate the currents, and keep your crew motivated. But even the most seasoned captain faces storms, and in the business world, marketing can be one of the biggest. For entrepreneurs, advertising can feel…

In today’s digital age, customers are bombarded with marketing messages from all directions. To stand out, businesses need a strategic marketing approach that leverages the power of digital tools and artificial intelligence (AI). Digital Marketing: The Foundation Digital marketing encompasses all your online marketing efforts, from social media campaigns to website optimization. It allows you…

In today’s digital age, your website serves as the cornerstone of your online presence—a powerful tool for showcasing your brand, products, and services while driving revenue and engaging customers. At Rubix Digital Media, we specialize in crafting modern, high-quality websites that not only captivate visitors but also deliver tangible results for your business.   Here’s…

In today’s fast-paced digital landscape, small businesses face a multitude of challenges when it comes to reaching and engaging their target audience. With consumers constantly switching between various channels and devices, traditional marketing strategies may no longer suffice. That’s where multi-channel marketing comes into play, offering small businesses a powerful approach to connect with customers…

In today’s digital age, where the online marketplace reigns supreme, the success of a business often hinges on its ability to leverage digital advertising effectively. Among the myriad of platforms available, Google Ads stands out as a powerhouse, offering unparalleled reach and targeting capabilities. For home service businesses, harnessing the potential of Google Ads can…