Author: davidc

Understanding the Basics Before diving into the differences, let’s define our terms: SEO (Search Engine Optimization): This is the practice of improving a website’s visibility in search engine results pages (SERPs) like Google, Bing, and Yahoo. SEO focuses on optimizing website content, structure, and external links to rank higher for relevant keywords. GEO (Generative Engine…

So, you’ve got a brilliant business idea. Congrats! Now comes the fun part: getting people to care. Let’s dive into the world of marketing without breaking the bank (or your brain). Free Marketing: Your Secret Weapon Believe it or not, you can build a solid foundation for your business without spending a dime. Social Media:…

Okay, so you’re a small business owner. You’ve got big dreams but a tiny wallet. Don’t worry, you’re not alone. Millions of entrepreneurs are out there trying to make their mark without breaking the bank. Let’s talk about how to market your business without spending a dime (or at least, very little). Networking: It’s Not…

Don’t Just Tweet It: Why Your Business Needs a Website (Not Just Social Media) Social media is a powerful tool for connecting with your audience, but it shouldn’t be your only digital storefront.  In today’s online world, having a website is an essential foundation for building a strong and sustainable business presence. Here’s why a…

Why Your Website Needs a Fresh Facelift: Functionality, Modernity, and SEO Magic Written by David Clark, SVP of Digital Media In today’s digital age, your website is often the first impression you make on potential customers.  A dated, clunky website can turn visitors away faster than you can say “conversion rate.”  So, let’s dive into…